DESIGN

 

Xcel Brands operates full-service in-house design teams for each of its brands to ensure beautiful,
on-trend, and retailer-specific collections.

 

TREND REPORTS

 

Develop seasonal trend reports identifying key trends, color palettes, and print and patterns based on unique brand aesthetics and objectives, synthesizing input from all creative sources, design forecasting resources, textile design studios, trade shows, visionary and competitive brands, and historical sales data analysis

 

 

 

 

FABRIC & TECHNIQUE DEVELOPMENT

 

Oversee selection and production of and fabric and technique development including embroideries, appliques, lace patterns, plaids, yarn dye layouts, and embellishments including fabric positioning.

 

PRINT & PATTERN CREATION

 

Produce seasonal artwork for apparel, accessories, home goods and other product categories, based on the specific needs of each vertical.  Process includes product-specific engineered layouts and custom colorways to meet seasonal themes and brand objectives.

WHAT WE DO

Merchandising & Planning

Sourcing & Production

Design

Licensing

Brand Development

Marketing

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