PRICING STRUCTURE—EXAMPLE

GOOD

READ & REACT

FASHION SHORT LEAD TIME

FASHION COLLECTION

CORE ITEMS

CORE NOOS

BETTER

BEST

MERCHANDISING

& PLANNING

 

Xcel has created robust Merchandising and Planning departments to ensure optimally balanced collections among fashion and core items to maximize bottom line results. By employing a test-and-react model, Xcel ensures each collection appropriately capitalizes on seasonal trends and real-time feedback from the selling floor, in partnership with shared retailer data.

 

 

 

 

COLLECTION PENETRATION VS. SALES CONTRIBUTION—EXAMPLE

COLLECTION PENETRATION

FASHION SHORT LEAD TIME

20% Choices

55% Choices

20% Choices

5% Choices

15% Dollar Contribution

45% Dollar Contribution

30% Dollar Contribution

10% Dollar Contribution

FASHION COLLECTION

CORE ITEMS

CORE NOOS

CORE ITEMS

CORE NOOS

FASHION COLLECTION

FASHION SHORT LEAD TIME

SALES CONTRIBUTION

WHAT WE DO

Merchandising & Planning

Sourcing & Production

Design

Licensing

Brand Development

Marketing

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