• 6M+

    Followers on Social Media Platforms

  • 20K+

    Hours of Live Stream Programming

  • $600M+

    Annual Retail Sales Generated by Our Brands

  • $4B+

    Total Retail Sales Generated through Live-Streaming

Video Commerce Innovators

We reimagine shopping, entertainment, and social media as social commerce. Redefining traditional shopping through the power of live-streaming and social commerce.

Who We Are

Creating Connections with Social Commerce

As a leader and innovator in consumer products, live streaming and social media, Xcel builds communities around our brands and influencers.

Our Brands & Influencers

Retail and Media Industry Experts

Our entrepreneurial spirit and commitment to our customers, retail and vendor partners gives us the competitive edge to create opportunities, drive innovation, and leverage our proprietary technology to achieve success.

meet the team